Grenade Protein Bars / Hello, Keith.
You always try not to slap your audience across the face with your brand, but… look, we couldn’t help it.
After our Australian launch campaign saw great results, Grenade Protein Bars wanted to keep the unboring energy rolling. ‘Okay,’ we said, ‘Meet Keith.’ Next thing we knew, we were on a firing range with a 6-foot cannon specifically made to shoot protein bars.